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DEva in Lights

Susan Murphy (

Susan has an extensive background in marketing, product development and operations management, and has applied her on- and off-line expertise to the fields of education, financial and technical consumer products.

Before joining TMX, she held the position of Vice President of Corporate Marketing at AroundCampus, Inc., a leading provider of online and off-line marketing resources and distribution channels for campus-area merchants. As the Vice President of Product Development and Sales at Electric SchoolHouse, Inc., she oversaw all aspects of product, content and technical development at the early-stage Internet start-up, which offered an online community designed to connect parents, children and teachers. Prior to that she was the Manager of Education Sales and Marketing for Comcast Commercial Online, where she developed cable modem products, programs and content for grades K-12, higher education and libraries. While there, she also created the Comcast OnlineSchoolyard education Web site, which garnered national media attention and won a number of industry awards. Before Comcast, Murphy was responsible for product development of Internet, PC and telephone banking applications for Electronic Payment Services, Inc., a parent company of the MAC ATM network.

Her project management, technical, and strategy formulation skills were built on a six-year foundation of service for a number of financial institutions including First Union, Bank of America and the Student Loan Marketing Association. Murphy has also taught undergraduate Operations Management at the University of Delaware. She holds an M.B.A. from the University of Baltimore and a B.S. in Business Administration from the University of Delaware.

Susan does volunteer marketing and PR consulting and box office and ticket sales assistance for several local theater and improv groups including Comedy Sportz and Lunch Lady Doris.

Your Steering Committee 2000-2001

Anne Cecil, Chapter Co-Leader.
Anne is principal in her companies, SmartLynx and MinervaMedia. The first company offers Web site design, development and training for small businesses, non-profits and the community, and the second company offers the same services, however, they are specifically targeting the non-digital artist. She has been a design educator since 1988 and currently teaches in the Digital Arts and Multimedia Program at LaSalle University and in the Design and Merchandising and Visual Studies Departments at Drexel University. Anne is also a conceptual artist who masquerades as a variety of mythological creatures.

Alexandra Buczek, Chapter Co-Leader.
Alexandra is currently between gigs. Most recently she was the development manager for a software product line, handling the core product line and the newer international product. Previously she has project managed, both in the publishing industry and in the software industry. For fun she likes to travel, write and make odd pieces of art. Currently she is stuck on the theme of making objects out of Altoid tins.

Karen Scanlon, Content.
Karen is currently an editor of Amersham Health, a UK pharmaceutical company with U.S. operations headquartered in Princeton, NJ, and which specializes in manufacturing contrast agents for diagnostic and therapeutic purposes. Past experience include editing, writing and proofing, materials for on-line and print publishers; most notably Microsoft, Dow Jones & Co., Inc. and Harcourt Inc. When not trekking up to Princeton, Karen's interest include yoga, nutrition and watching movies.

Michelle O'Toole, Web site.
Michelle is a Freelance Web Designer/Developer She also co-owns a small business doing parties for girls called Pretty Parties. She lives in the Suburbs of Philadelphia.

Lorraine Pasquali, List Administrator.
Lorraine is the President/Founder of IMAGINESTATION LLC, a Global Meeting Place for the Creative Community. Located in the Lehigh Valley, she is an alumnus of Northampton Community College, where she received certificates in Photography, Digital Photography, and Computer Graphics. Lorraine has also earned a Business Basics Certificate from the SBDC at Lehigh University.

Theta Pavis, Public Relations.
Theta is a freelance writer and editor whose work appears regularly in Wired News online and the Online Journalism Review. She is also the editor and co-publisher of, an online magazine covering the technology scene in the Delaware Valley. She produces a weekly technology segment for WHYY 91 FM radio and has written for Discover, Digital Coast Reporter and Forbes ASAP. She has worked at various newspapers in Pennsylvania and New York. She teaches Digital Journalism at the University of the Arts in Philadelphia. She received an M.S. from the Columbia University Graduate School of Journalism in 1993.

Emily Pepperman, LOOP Liaison.
Emily is the owner of Professional Web Concepts, a Web site design, development and hosting firm in Bryn Mawr.

Mary Scholl, Outreach Liaison.
Mary is currently employed by CIGNA.

Vivian Strong, MAP Liaison.
Vivian is an accountant-turned-Web designer/developer. She is the owner of Web Visions, a Web design/development/business solutions provider, and works as community volunteering.

Heather Dougherty, College/University Liaison.
Heather is a web designer currently working in Web Services at Vanguard Group in Malvern, PA.Prior to that she worked for Global Sports Interactive in King of Prussia, designing e-commerce sitesfor major sporting goods retailers nationwide. Heather earned her B.F.A. in Graphic Design at Moore College of Art & Design in Philadelphia. If you want to learn more about Heather and her work, see her portfolio site at


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