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SHeWeek Bios

Heather Dougherty , is a 1999 graduate of Moore College of Art & Design, where she earned her BFA in Graphic Design. She held several part-time positions in her field while attending school, leaving her with 3 years of invaluable real-world experience upon graduation. It was in the summer of 1998, during her internship at CDNow, Inc., that she fell in love with web design and its infinite possibilities. Upon graduation, she was offered a position with Global Sports Interactive in King of Prussia. Global Sports (having re-invented the e-business model to take advantage of already stable brands instead of creating their own) was in the process of building e-commerce sites for its five newly-signed partners (The Sports Authority, The Athlete's Foot, Sport Chalet, MC Sports, and Dunham's Sports) when Heather signed on. What began as a 40 person, 5 partner start-up operation in the spring of 1999, has grown steadily into a 300+ person organization, providing e-commerce solutions to 15 major sporting goods retailers across the country. Heather, during her time at Global Sports, has taken the Creative lead on 4 sites. Continuing to maintain 3 sites on a daily basis, she ensures consistent branding, effective navigation, and an efficient blend of HTML, graphics, Cascading Style Sheets, and Javascript to increase speed without compromising presentation. Witnessing the evolution of the sites and the organization around her, Heather brings the experience of 'lessons learned' from a company that analysts project will reach profitability within 2001, after only 2 years in business.

Theta Pavis, PR. Theta Pavis is a freelance writer and editor whose work appears regularly in Wired News online and the Online Journalism Review. She is the editor and CO-publisher of Technophilly.com, an online magazine covering the technology scene in the Delaware Valley. She has written for The Los Angeles Times, Wired magazine, and Forbes ASAP. From 1994 to 1997, she was a government reporter for The Times Herald-Record newspaper in Middletown, NY. She has taught journalism and investigative reporting at UCLA's Student Media program and holds an M.S. from the Columbia University Graduate School of Journalism.

Ms. Jennifer Smith, Director of Human Factors - Ms. Smith is the Director of Human Factors for Electronic Ink. She has over 18 years of experience in the information processing and telecommunications industries with expertise in ergonomics, graphical user interface design, usability testing, training and documentation. She is a BCPE (Board of Certification for Professional Ergonomics) certified Human Factors Professional. Ms. Smith previously served as a senior staff member at Lucent Technologies, AT-T Bell Laboratories, and Unisys Corporation. She holds a Masters degree in general experimental psychology from the State University of New York at Geneseo and studied Organizational Behavior at the Carnegie-Mellon University Graduate School of Industrial Administration.

About Electronic Ink... Since 1990, Electronic Ink has worked with businesses, government and educational institutions to enhance their products and services by building better human experiences with technology. The company introduced the concept of user-centered design over 10 years ago and created its Process on the same basic tenet - that form follows function. At Electronic Ink human factors, design and technology experts work collaboratively to create digital solutions across multiple platforms that span wireless, HTTP, broadband and back-end integration. Among Electronic Ink's clients are organizations that understand the importance of the user experience. They range from Fortune 100 companies such as IBM, Microsoft, Citigroup, AIG and Merrill Lynch, to industry leaders such as MBNA, The New York Stock Exchange, Pearson PLC, Reuters and SEI Investments.

Laurie Snyder, is the Director of Interactive Design at i-site, inc, a web development and consulting firm located in Old City, Philadelphia. At i-site, she has done work for clients that include Aventis Pharmaceuticals, Johnson and Johnson, National Dairy Council and Deloitte Consulting. Prior to working at i-site, Laurie worked for two and half years at CDNOW.com, designing a number of successful record label promotions in addition to many integral parts of the online store. Ms. Snyder is a graduate of the University of the Arts where she learned multimedia while working towards her B.F.A in Graphic Design. She is also on the Web Committee for the local chapter of the AIGA.

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