DESIGNING FOR E-COMMERCE

RECIPE FOR SUCCESS:
Apply Design, Usability & Marketing principles to ensure a strong brand presence,
a high level of consumer confidence, intuitive navigation and a fast-loading site.

BRAND
Sets you apart from your competitors. It is your identity.

Elements that support your brand

Logo

Colors


Content

information relating directly to products or to the community surrounding your site/brand


Features

‘Added value' items should be appropriate to the site's goals and its consumers' needs and desires.
Just because something is ‘cool', doesn't mean it should automatically be included on your site.


Additional off-site branding/marketing approaches:


CONSUMER CONFIDENCE
All elements of your site contribute to your consumers' confidence in you as trustworthy retailer. Features, visual appearance, intuituve navigation, security, product selection and customer service all come into play.

Features
such as:
Product presentation (content, product reviews, compare, enhanced/interactive product views)
email to a friend
wish list
refined search
newsletter

· function: promote community and repeat customers; support brand

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PRODUCT PRESENTATION
without the ability to touch the product, the consumer is reliant upon the visual presentation of the product.

Visual

Quality images:

Multiple Views:

Non-visual

Content to support product

Consumer Product Reviews

Product comparisons



REFINED SEARCH


EMAIL TO A FRIEND


WISH LIST


NEWSLETTER

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Product Selection


Visual Appearance


Intuitive Navigation


Security


Customer Service


INTUITIVE NAVIGATION
Navigation is not just the links to the major sections of the site - it refers to any element that takes you to another place/page on the site.


Navigational Elements


Global Navigation

These elements are accesible throughout the entire site, hence ‘global'


Approaching it from a user perspective


FAST-LOADING SITE